My master project: Trending

As a graphic designer I’m confronted with ever-changing styles on a daily basis, this either by pure coincidence or by actively looking for new perspectives. There’s always one constant: we are stimulated and moved by external influences, everyday we are exposed to trends. As the subject is very large and can be looked at from many different angles, I decided I would focus on the general perception and interpretation of trends. I discovered that as an outsider, it was difficult to overview the evolution of a trend. Being something that repeats itself should also be visually recognizable. I asked myself the question: ‘How can I, as a graphic designer, showcase a trend chronologic and compact?’ In other words I wanted to create a system where viewers can discover trends on their own and distinguish them in one look.

I researched the covers of the American Vogue magazine which was good in quality and quantity. Being only one page, I could get a great overview on how they evolved throughout time. I analysed them on typography, color, positioning, contrast, masthead, type of cover and content. The next step was to find a system to showcase some parameters. I decided to focus on the evolution of some specific colors from the cover : background and most notable color. Another parameter I wanted to include was the type of cover, whether they use illustrations or photography. The viewer has to find the right angle to perceive the information. This to emphasize the critical aspect of the topic. We first notice them when they are already qualified or recognized as a trend. In a way it’s the same with the installation: you have to look throughout the space to get a glimpse of the evolution.