A friend introduced me to 'Entre Chien et Loup', a brand that focuses on making beautiful bow ties. I was happy to attend their pop up store in Antwerp and learned more about their vision, work process and ambitions, check out the interview below. Also make sure to visit their website for more information.
If you are interested, you can attend the Kosturas pop up store this weekend in Antwerp.
Could you introduce yourself?
Entre Chien et Loup is actually a collaboration between me, Isabel Naesens, and my boyfriend, Sam Peeters. I work full time as an architect at Stéphane Beel Architects and I live in Antwerp. All the bow ties are made by myself, whereas Sam carefully inspects every bow tie to ensure the design and fabrication are on point. He also comes up with the names and quotes.
How did ‘Entre Chien et Loup' come about? Where does the name come from?
My boyfriend came up with the name. “Entre Chien et Loup” literally means “between dog and wolf” in French. It is a poetic saying that means “twilight”. This is the hour when you start thinking about your outfit for the night.
How does the design process of a bow tie come about?
The fabric is always the main focus point. This is where the design starts. For each bow tie I seek the best way to fold it, how large it should be, with or without corners, etc. It all depends on the pattern, the thickness and the allure of the fabric. Searching for the right materials is part of the fun, and takes quite a bit of time! Sometimes designer fabrics are sold, temporarily. I've picked up some nice ones from Belgian designers Raf Simons and Natan, for example.
Do you plan on expanding your brand? Selling more then just bow ties?
Entre Chien et Loup could become a more extended male accessory brand for “the dapper gent” with pocket squares, cufflinks etc. But for the moment our main goal is to make the perfect bow tie.
I noticed that you always use very interesting and beautiful imagery of your designs, combining them with different textures and colors. How important is the visual aspect of presenting the bow ties?
It is very important. If you start a brand it’s not only the product that you sell, it is also an atmosphere, a style, a fantasy… Entre Chien et Loup offers bow ties that are made with care, from fine fabrics, it would be a shame not to demonstrate this. This is why we always use a good reflex camera and spend a lot of time getting the decor and lighting just right. It’s a lot of fun to create something beautiful. That’s what we enjoy doing.
Finally, how do you see the future for 'entre chien et loup'? "
We would like to grow our business without compromising our vision. It would be great to have a busy web shop and find our collections in our favorite men’s stores.